In less than a decade the analytics industry has radically changed. Up until 2012, the DAA was actually called the WAA (Web Analytics Association). The name change was made in large part to reflect the full gamut of data that analysts deal with in marketing and optimization. The contemporary...
Introduction The internet of things (IoT), where devices talk to each other through a network, looks set to expand rapidly in many areas from hospitals to scientific research, into smart cities and into people’s homes. One outcome of this technology, and probably the one that is most...
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